Landing page design

High quality landing pages are essential in maximising your lead generation efforts. This requires that they are fully optimised to support your lead generation strategy.

There are a lot of web pages out there receiving steady streams of traffic without securing the desired conversions. This disconnect often comes from the fact that effective lead generation is both an art and a science, and getting the balance right isn't easy. This is where we come in because our bespoke landing page design and development services are shaped to help you grow your business.

Why Choose Us?

We know that effective landing pages can capture more qualified leads than sending users directly to a homepage. After all, landing pages are designed and structured to provide visitors with an engaging call-to-action (CTA) that will allow your business to collect valuable information from interested prospects.

Crucially, our lead generation landing pages are structured to ensure they act as a starting point for a successful conversion funnel, which will ultimately lead to valuable sales later on.

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So, what do our premium landing page designs include?

A Too-Good-To-Miss Offer

You need to provide visitors with an offer they simply can't ignore in return for their information. Most businesses opt to provide a downloadable resource, such as a how-to guide, e-book, or white paper. Crucially, this resource must be of genuine value.

Engaging Body Copy

The most effective landing pages contain clear, concise and informative copy that tells visitors everything they need to know within just a few sentences. As readability is key, breaking down larger paragraphs into smaller sections using headers and titles will increase engagement levels and have a positive impact on your conversion rates.

In our experience, a three-line opening paragraph and short list of bullet points is sufficient to effectively engage visitors and provide enough information to prompt a desire to secure their free resource.

Attention-Grabbing Imagery

Effective lead generation landing page imagery should always help you to keep your body copy to a minimum, allowing you to SHOW your visitors the value of your offering without needing to specifically TELL them.

A Clear Call-To-Action

CTA buttons do a surprising amount of heavy lifting on the most successful landing pages. While it can be tempting to stick with a default 'submit' button on an information capture form, as you're working within fairly tight constraints when it comes to the amount of information on-page, it is vital to maximise every opportunity.

So, ditching the standard 'submit' button and instead customising it to be more actionable will ensure that you're doing enough to encourage all those visitors that might still be somewhat on the fence about whether your resource is a valuable enough exchange for their contact information.

Remember, this CTA must be very clear about what your visitors can expect to receive because people are becoming increasingly selective about where they choose to submit their information online.

Testimonials

Today's marketplaces are hugely competitive, so if you can demonstrate an additional layer of credibility, you're instantly going to have an advantage over your closest competitors. Incorporating three or four testimonials will increase the level of trust your visitors have in your brand, which will allow you to begin nurturing those leads throughout your lead generation funnel.

Please get in touch with us to learn more about how our bespoke development services can supercharge your approach to lead generation.